How to Excel in Sales: My Path to 5x ROI (And Why I’m Gunning for 10x)

Let’s talk about sales - that often misunderstood, occasionally glamorised, but mostly grit-fuelled profession that’s as much mindset as it is method.

I’m proud to say I’ve hit 5x ROI in my sales role, and while I’ll celebrate that with a well-earned flat white and a fresh set of goals, the real vision? 10x ROI. That’s where we’re headed. Because in sales, you’re either growing or coasting - and I don’t do “coasting.”

This post is for women like me who want to own the room, drive real revenue, and do it all without losing their voice or sanity in the process.

Let’s get into it.

Firstly, what is ROI?

ROI - Return on Investment - is how we measure whether our effort is actually worth it. 

In simple terms, if I put in $1 and get $5 back, that’s 5x ROI. It means the work I’m doing isn’t just “busy”, it’s producing real results. It’s profitable, intentional, and scalable. Hitting 5x ROI tells me I’m on the right track - but I’m not here to play small. The goal is 10x. Because when you know what works, and you double down on it with better systems, better conversations, and more control? That’s when things really start to take off.

From an employer’s perspective, ROI is everything. It’s not just about activity, it’s about outcomes. When a salesperson like me is delivering 5x ROI, it means for every dollar the business invests in my role, (salary, tools, support), I’m returning five times that in revenue.

That’s not just covering costs; that’s driving profit.

It shows I’m not just here to “do the job” - I’m a revenue-generating asset. And when you can tie your sales performance directly to growth, you shift from being a cost centre to a profit centre. That’s the kind of value that’s hard to ignore... and even harder to replace.

So, how do you actually drive sales growth and start increasing your ROI as a salesperson, not just hitting targets, but smashing them with intention and consistency?

Whether you're just starting out or levelling up, here are some of the real, practical strategies that have worked for me - and I’m sharing them with you, woman to woman, because we rise by lifting each other.

1. Master the Art of Social Selling (aka Ditch the Cold Call, Embrace the Warm Connection)

Gone are the days of soul-crushing, unsolicited sales calls that start with “Have you got 30 seconds?” (Spoiler alert: they don’t.)

Social selling is your new best friend - and it’s so much more powerful.

• Build a real presence on LinkedIn and Instagram.

• Share helpful, relevant content in your niche - show your face, show your value.

• Engage thoughtfully in comments and DMs - this is the new warm lead gen.

• Use storytelling over selling. People buy from people, not pitches.

  
  

The best part? It feels more human. And let’s be honest - we sell better when we feel aligned and authentic.

2. Get Comfortable With the Uncomfortable

Here’s the truth bomb no one wants to say out loud: sales is uncomfortable sometimes. Rejection stings. Negotiation feels awkward. Asking for the close can feel like proposing marriage on a first date.

But discomfort = growth.

Start reframing discomfort as the indicator that you’re expanding. The more you lean in, the less it fazes you.

And yes, your voice might shake when you state your pricing the first few times. Mine did. Now? I say it like it’s gospel. Because it is.

3. Know What You Sell - Inside and Out

I cannot stress this enough: product knowledge is power. You can’t sell confidently if you’re shaky on the details.

Whether you’re selling SaaS, shipping containers, skincare, or luxury linen — own it. Know the product benefits, the objections, the market competitors, the price breakdown, the add-ons, the ROI.

When you know your offer like the back of your hand, you become magnetic. You’re not selling — you’re educating with authority.

Bonus? You come across as trustworthy, not pushy. And that’s the golden zone.

4. Don’t Just Sell - Solve

Want to stand out in a sea of “Hey, just checking in” messages? Focus on the client. Like, really focus.

Great salespeople aren’t pitch machines. They’re problem solvers.

Ask:

• What’s keeping this client up at night?

• What KPI are they under pressure to hit?

• How does your product/service make their life genuinely easier or better?

Position your offer as a solution, not a transaction. Clients want outcomes, not features.

5. Talk Less, Listen More

We’ve all been on the receiving end of the verbal pitch avalanche - and it’s never fun.

Instead, lead with curiosity. Ask the right questions. Let the prospect talk. They’ll tell you exactly what they need if you stop filling the silence with nervous banter.

Sales isn’t about being the loudest in the room. It’s about being the sharpest listener in it.

6. Own Your Feminine Edge

This one’s for my women in sales: your softness, your emotional intelligence, your intuition, your ability to connect - these are not weaknesses. They are your edge.

Don’t dull it down. Don’t “harden up.” Harness it.

You don’t have to be the loudest voice or mimic masculine energy to close big deals. You just have to be you - educated, direct, aligned, and confident in your value.

That’s the secret sauce. (Well, that and solid follow-up game.)

7. Follow-Up Like a Pro (Because Fortune Is in the Follow-Up)

You know what kills more sales than bad pitching? Silence.

Too many women in sales nail the first call… and then ghost the follow-up because we don’t want to “seem annoying.” Let me be clear: following up isn’t pushy - it’s professional.

Here’s the truth:

• People are busy. You’re not their top priority (yet).

• Sometimes they need a gentle nudge or a reminder to act.

• Timing often matters more than the pitch.

The key? Follow up with value, not desperation. Share a new insight, reference a previous convo, or offer a solution to an objection they raised.

Make follow-up part of your process, not your panic.

Because if you're going for 10x ROI, you can’t afford to leave potential on “seen.”

8. Do What You Say You’ll Do (Because That’s Your Reputation Talking)

Here’s the unglamorous truth: fancy sales scripts and flashy outreach don’t mean a thing if you don’t follow through.

In sales, your word is your brand. If you say you’ll send the proposal by 3pm, send it. If you say you’ll check on something and get back to them tomorrow, do it - without being chased.

People remember how you make them feel. And nothing builds trust faster than reliability.

This is where real credibility comes from: not the pitch, not the product, but your consistency.

Because while charm might win attention, integrity is what closes and keeps business.

You don’t need to be the loudest, the flashiest, or the most experienced. Just be the one who delivers... every single time.

Sales isn’t about magic words or miracle strategies. It’s about consistency, confidence, and conviction in what you’re offering.

I’m chasing 10x ROI, not because I need the metric, but because I want the mastery. Because when you become a woman who can sell anything with integrity and ease, you become unstoppable.

So here’s to owning our numbers, our voice, and our impact - one confident pitch at a time.

💬 Want to talk more about women in sales, owning your edge, or levelling up your negotiation game?

Slide into my DMs or comment below - let’s talk strategy.

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